The Omnichannel Strategy: Multi-channel is no longer enough

Noticias | 1 November, 2017

If we take a look back, we will for sure remember how, a few years ago, it was crucial to have a multi-channel strategy so we could communicate with our clients through different ways. Fortunately, the omnichannel concept gives this a twist placing the client in the center of the commercial strategy, making him experiment a homogenous interaction, independently of the communication channel.

The way consumers interact with brands has suffered great changes due to the growing use of digital services through web applications. Clients now have high expectations regarding the integrated, coherent and personalized experience they will be offered, and multiple channels models cannot offer this, as they are not connected between them. In order to reach consistency among different channels, each interaction has to bring an appropriate information management system.

It’s equally important that omnichannel strategies get integrated into companies’ culture and processes than that the systems that support them respect this premise of offering homogeneity when interacting with clients.




Related News

Where will I be next year with a Sales Force Automation tool?

Today we bring you a list of a few functionalities an SFA can offer, explaining in detail how it achieves a significant increase in sales.

Increase your sales with Intelligent Scoring

The intelligent scoring is a new concept that combines traditional segmentation with dynamic information. Learn more about its advantages!

Sell More functionalities to boost your sales

Selling is an art itself, but no one would say no to some functionalities to help you sell better and more, right? Here are our favourites.

7 advantages of an omnichannel strategy

A fully integrated shopping experience including physical and virtual store, Apps and all the possibilities of both online and offline.