Companies traditionally execute their promotional strategies and their advertising campaigns using printed ads and other offline media so they can promote their products in the selling process. However, nowadays, new trends on innovation and digital transformation influence marketing and sales strategies: our mobile devices have become the main element in the selling cycle, as they change the way a commercial agent interacts with the point of sales during the selling process.
Augmented reality has become an irreplaceable tool to complement both the selling and marketing strategy and to engage the client through this new way of bringing our brands closer to the store. The objective is to increase sales and adding some added value to the selling process, positioning the company and offering a digital experience to the client, enriching his relationship with the brand.
The selling process will be less advisory and less operative with time, and companies that invest in technology will dominate the market.