Augmented Reality: a picture is worth a thousand words

Noticias | 9 November, 2017

Companies traditionally execute their promotional strategies and their advertising campaigns using printed ads and other offline media so they can promote their products in the selling process. However, nowadays, new trends on innovation and digital transformation influence marketing and sales strategies: our mobile devices have become the main element in the selling cycle, as they change the way a commercial agent interacts with the point of sales during the selling process.

Augmented reality has become an irreplaceable tool to complement both the selling and marketing strategy and to engage the client through this new way of bringing our brands closer to the store. The objective is to increase sales and adding some added value to the selling process, positioning the company and offering a digital experience to the client, enriching his relationship with the brand.

The selling process will be less advisory and less operative with time, and companies that invest in technology will dominate the market.




Related News

Increase your sales with Intelligent Scoring

The intelligent scoring is a new concept that combines traditional segmentation with dynamic information. Learn more about its advantages!

Sell More functionalities to boost your sales

Selling is an art itself, but no one would say no to some functionalities to help you sell better and more, right? Here are our favourites.

An immersive experience with VR

In this section we’ll reflect on the impact of new technologies that offer an immersive experience in the sales process; virtual and augmented reality

5 reasons why you need retail technology

Technology is supposed to make our life easier, so... why not using it in the retail sector as well? Today we show you why you should be using it